PPC campaigns with nine lives of resilience
Senior PPC specialist managing Google Ads, Meta and TikTok campaigns for UK businesses. Multi-channel strategy, daily optimisation, and reporting you can actually read.
5.2x
Average return on ad spend across managed accounts
£5M+
Client revenue generated through paid search
700+
Campaigns built, managed and optimised
What I do
Full-service paid media management built around your revenue targets — not vanity metrics.
🎯
Google Ads Management
Search, Display, Shopping and Performance Max. Strategy, build, and daily optimisation focused on profitable growth.
🔍
Campaign Audits
A forensic review of your existing account. Wasted spend, structural issues, and quick wins — with a prioritised action plan.
📊
Reporting & Strategy
Monthly reporting in plain English. What changed, what it earned, and what happens next.
⚡
Conversion Optimisation
Traffic is only half the job. Landing page and funnel analysis to lift conversion rate and average order value.
🛍️
E-commerce & Shopping
Product feed optimisation and margin-aware bidding, so budget follows profit rather than volume.
📱
Multi-Channel Campaigns
Google, Meta, TikTok, Microsoft Ads and Amazon — planned together rather than in silos.
Recent results
Representative outcomes from campaigns across SaaS, retail and B2B services.
SaaS / Software
Scaled acquisition while cutting cost per customer
5.2x
Return on ad spend
£1.2M
Revenue from paid search
E-commerce
Turned a loss-making account profitable
800% ROAS
In only six months
£430K
Annual profit recovered
B2B Services
Built a predictable lead generation engine
130
Qualified leads per month
£39
Cost per qualified lead
What clients say
★★★★★
Within 60 days our cost per click dropped by 40% and conversions went up. The monthly reports are the first ones I’ve actually read start to finish.
Director
E-commerce / Retail
★★★★★
We’d been burning budget with a previous agency. The audit found £25k a month of waste and the account was rebuilt from the ground up.
Marketing Manager
SaaS / B2B
★★★★★
Consistent leads at a predictable cost, and someone who takes the time to understand how the business actually makes money.
Head of Growth
Professional Services
Ready to grow your revenue?
Book a free 20-minute consultation. We’ll review your current campaigns and outline where the growth is.