The cats are busy chasing results
Paid media management tailored to your growth targets — from first audit to ongoing optimisation.
🎯 Google Ads Management
End-to-end management of your Google Ads account: strategy, build, and the daily work of making it more profitable.
✓ Search campaigns — keyword strategy, ad copy testing and bid management aimed at high-intent traffic.
✓ Shopping & Performance Max — feed quality, product segmentation and asset testing.
✓ Display & remarketing — audience building and creative rotation to recover lost demand.
✓ Tracking & measurement — conversion setup you can trust, so decisions rest on real numbers.
🔍 Campaign Audits
A structured review of an existing account, delivered as a written report with a prioritised action plan. Most audits surface meaningful recoverable budget.
✓ Account structure review — campaign architecture, match types, negatives and budget allocation.
✓ Performance analysis — which keywords, ads and audiences actually return a profit.
✓ Measurement check — conversion tracking, attribution and data integrity.
✓ 30-day action plan — ranked by expected impact, so you know what to fix first.
📊 Reporting & Strategy
Reporting that explains performance rather than burying it. Written for business owners, not for other marketers.
✓ Monthly performance report — spend, revenue, ROAS and cost per acquisition in plain English.
✓ Commentary — what changed, why it changed, and what happens next month.
✓ Quarterly strategy review — a step back to reassess targets, seasonality and channel mix.
✓ Full account access — it’s your account, and you can see everything in it at any time.
⚡ Conversion Rate Optimisation
Paid traffic amplifies whatever your site already does. If the page converts poorly, more clicks just cost more money.
✓ Landing page review — message match between the ad and the page it lands on.
✓ Funnel analysis — where visitors drop out, and what it’s costing you.
✓ Structured testing — headlines, offers, form length and calls to action.
✓ Form and checkout friction — the small changes that quietly lift conversion rate.
🛍️ E-commerce & Shopping
Retail accounts live or die on feed quality and margin awareness. Revenue is easy to buy; profit is the harder target.
✓ Product feed optimisation — titles, attributes and custom labels that improve match quality.
✓ Margin-based bidding — bid to profit contribution rather than headline revenue.
✓ Dynamic remarketing — re-engage browsers with the products they actually viewed.
✓ AOV strategy — bundles, thresholds and upsell paths that raise order value.
📱 Multi-Channel Campaigns
Google rarely works in isolation. Where it makes sense, campaigns run across platforms with a single coherent strategy.
✓ Meta & TikTok — prospecting and retargeting aligned to the search strategy.
✓ Microsoft Ads — often overlooked, frequently cheaper, occasionally excellent.
✓ Amazon & marketplaces — for brands selling through multiple channels.
✓ Unified reporting — one view of performance across every platform.
Case studies
SaaS / Software
Scaled acquisition while cutting cost per customer
5.2x
Return on ad spend
£1.2M
Revenue from paid search
E-commerce
Turned a loss-making account profitable
800%+ ROAS
Only in the first six months
£340K
Annual profit recovered
B2B Services
Built a predictable lead generation engine
130
Qualified leads per month
£39
Cost per qualified lead
Finance
Reduced acquisition cost across a regulated account
45%
Reduction in cost per acquisition
7.8
Average quality score, up from 4.2
Ready to grow your revenue?
Book a free 20-minute consultation. We’ll review your current campaigns and outline where the growth is.