{"id":62,"date":"2026-08-03T09:56:58","date_gmt":"2026-08-03T09:56:58","guid":{"rendered":"https:\/\/ninelivesppc.co.uk\/?page_id=62"},"modified":"2026-08-03T11:40:55","modified_gmt":"2026-08-03T11:40:55","slug":"about-me","status":"publish","type":"page","link":"https:\/\/ninelivesppc.co.uk\/?page_id=62","title":{"rendered":"About Me"},"content":{"rendered":"\t\t
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Paid media that earns its place in your budget<\/strong><\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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No layers. No account managers. No disappearing acts. You work directly with the person managing your campaigns.<\/span><\/p>

Google Ads, Meta, Microsoft Ads and more \u2014 managed by a senior PPC specialist focused on profitable growth, not vanity metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nine lives, one specialism<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I\u2019m Pouyan Soroush, Senior PPC Manager based in Manchester with experience across both agency and in-house teams, managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Amazon Ads and more.\u00a0<\/p>

Through 9 Lives PPC, I work directly with a select number of businesses, providing hands-on campaign management, strategic direction and clear reporting without the layers of a traditional agency. My focus is simple: building profitable, scalable campaigns that drive real business growth \u2014 not just clicks, impressions or impressive-looking dashboards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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My background spans both agency and in-house roles: planning and managing multi-channel campaigns, analysing performance, and making decisions based on what actually drives business results. Reporting matters, but so does commercial impact. Plenty of accounts can look healthy in a dashboard while quietly losing money in the bank.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The focus is intentionally clear: paid media, and paid media done properly. No SEO, social media management or broader brand strategy \u2014 just campaigns built, managed and optimised against real commercial outcomes. The goal isn\u2019t to chase clicks and impressions; it\u2019s to drive profitable growth and understand the true impact on the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6+<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Years in paid media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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700+<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Campaigns managed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00a35M+<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Client revenue generated<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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5.2x<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Average return on ad spend<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How I work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\ud83d\udcca<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Revenue first<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Success is measured in profit and cost per acquisition. Impressions and click-through rate are diagnostics, not goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\ud83e\udd1d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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No black boxes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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It’s your account, your data and your access. Every change is documented and explainable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\ud83c\udfaf<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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One specialism<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Paid media only. Depth in one channel beats a shallow pass at five.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u26a1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Bias to action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Structured testing and fast iteration, rather than quarterly strategy documents nobody implements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\ud83d\udc3e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Manchester based
Working UK-wide<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Discovery call<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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A 20-minute conversation about your goals, margins, current performance and budget. No pitch \u2014 it’s a fit check in both directions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Audit & plan<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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A review of your existing account and a written strategy covering structure, targeting, budget and the metrics we’ll judge it by.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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3<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Build & optimise<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Campaigns go live and are worked on continuously \u2014 bids, negatives, creative, audiences and landing page feedback.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Report & review<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Monthly reporting in plain English, plus a quarterly step back to reassess targets and channel mix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Common questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Do you require a long-term contract?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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No. Work is month to month with 30 days’ notice. If it isn’t working after a couple of months, you shouldn’t be locked in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What's the minimum ad budget?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Around \u00a31,000 per month is where paid search has enough room to gather data and improve. Below that, results take much longer to read reliably.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How quickly will I see results?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Obvious waste can usually be cut in the first fortnight. Meaningful, stable improvement typically shows across 60 to 90 days, depending on conversion volume.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Who owns the ad account?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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You do, always. I work inside your account with your access, and you keep everything if we stop working together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I already have an agency \u2014 can you still help?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Yes. A standalone audit gives you an independent read on whether your budget is being spent well, with no obligation to change anything.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Do you work outside the UK?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Primarily UK clients, but I also work with businesses outside the UK, including European accounts that fit well within my timezone. If you\u2019re looking for hands-on paid media support, get in touch and we can see if it\u2019s the right fit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ready to grow your revenue?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Book a free 20-minute consultation. We’ll review your current campaigns and outline where the growth is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a free call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Paid media that earns its place in your budget No layers. No account managers. No disappearing acts. You work directly with the person managing your campaigns. Google Ads, Meta, Microsoft Ads and more \u2014 managed by a senior PPC specialist focused on profitable growth, not vanity metrics. Nine lives, one specialism I\u2019m Pouyan Soroush, Senior […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-62","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ninelivesppc.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ninelivesppc.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ninelivesppc.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ninelivesppc.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ninelivesppc.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62"}],"version-history":[{"count":5,"href":"https:\/\/ninelivesppc.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/62\/revisions"}],"predecessor-version":[{"id":106,"href":"https:\/\/ninelivesppc.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/62\/revisions\/106"}],"wp:attachment":[{"href":"https:\/\/ninelivesppc.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}